Theme: Culture and Sustainability


29, September,2020, marked the Word Interaction Design Day (IxDD),usually commemorating the milestones that sustainable culture has gone through and future projections expected in regard to varied and diversified designs.Interaction design has played a fulcrum role in ensuring that there’s unity in diversity, globally.This year’s aim,for instance,was to achieve long lasting impression by designing dialogue mechanisms that are facile and that preserve the culture of all nations, colours,creeds,races, regions and ethnicities, through social amalgamation.Held virtually, because of the COVID-19 pandemic,this year’s World Interaction Design Day was presented in partnership with Adobe and IxDA and urged local communities to join efforts in embracing the theme, 2020: Culture and Sustainability.This event sought to answer the following questions;

What does it mean to create a culture of sustainability?

This year’s IxDD was inspired by UNESCO’s key ideas  around culture and sustainable development goals which asserts that,”If achieving sustainability is first and foremost about making an appropriate use of the planet’s resources, then culture must be at the centre of our development strategies, since cultures frame people’s relationship to others in their society and the world around them, including the natural environment, and condition their behaviours.” Culture and sustainability seeks to outline various cultural practices and beliefs and the aspects of cultural heritage conservation that should be maintained and existent within the context of time.On its own,culture is defined as an array of beliefs,morals, methods and a collection of human knowledge in anticipating and identifying trends and patterns that should be transmitted to future generations,thereof.

In our increasingly interconnected global community, how do we enable local cultures to be resilient and sustainable?

Letting go of the need to specialise in the workplace.

Generalisation is key.Talent acquisition should be diversified so that the human resource is not suffocated by hiring employees based on just skills and experiences they simply fit in.Organizations should quit defining employees based on just what they are.Instead,employees should be valued on who they are without the jobs they perform.

This also,applies to entrepreneurs.Business ideas should be accommodating to cultural tastes and preferences.

Look outside the organisation

Companies should let go of the prestige to always preserve the first place in delivery of products and services and instead,focus on bringing in ideas from other companies onboard.This is by encouraging their employees to network with CBOs and FBOs,peer networking and industrial associations.

Talk to your competitors

The competition arena should be made a haven and a socio-economic nirvana for all stakeholders.Companies providing similar products and services should provide a sustainable safe landing between themselves and their clients as this is not just a healthy competition,but self serving.

What are our accountabilities as designers to ensure we are appropriately using our planets resources?

Our key accountability index should suffice in the satisfaction we derive in our socio-economic routines, propensities,trends and patterns,while utilising the planet’s resources.

As a society, there’s a need to undertake a self-examination journey on aspects such as environmental conservation, culture and heritage conservation and the prospects of letting go or sustaining consumption and uptake mechanisms based on whether they are archaic or future dimensioned.